Cycling rates are highest amongst young professional men, women, students and business in parcels, food, services and essentials delivery. Cycling is associated with fitness, commuting, leisure, and Olympics competition; food, commodities and service deliveries thus, unleashing a wide range of users.
Bike’s Retail sales and hire services have grown by more than 70% in the last 8 years.
Britons have been spending more on bikes. British Cycling has reported that its membership has increased 16% in the past 8 years and the 2020 UK budget sets £2b to improve cyclist’s safety in London. This is currently explored also in E-scooter hiring services